DIGITAL MARKETING EXECUTIVE

Responsibilities:

• You will be lead, develop and implement integrated marketing strategy with the focus on needs of relevant stakeholder to achieve brand and sales objectives.
• You will set market share objectives, sales target and performance goals to align and achieve company overall objectives.
• You will guide to expand into various areas and portfolios to ensure successful execution of tactical promotion, and other marketing initiatives.
• Provide digital thought leadership. Develop hypotheses, then design and execute test and learn digital marketing initiatives that directly address a gap or opportunity within the business.
• Manage the annual performance marketing budget for your portfolio, ensuring investments are phased efficiently and regularly optimised towards channels and initiatives which yield the best outcomes.
• Ensure the team’s work and conduct is compliant with established company and local market regulations.

Requirements:

• 3-5 years’ experience in a marketing role, within a performance-oriented digital native business (e.g. eCommerce, OTAs, Marketplaces, or digital agencies).
• 2+ years’ experience managing self-serve performance marketing campaigns (e.g. SEM, Facebook, Google).
• Experience working with analytics tools (e.g Google Analytics, Adobe Analytics, etc).
• Highly proficient with MS Excel, and Powerpoint.
• Resourcefulness; able to effectively source and process self-learning materials on technical subjects.
• Strong communication and data visualisation skills are a must.
• Experience in managing large numbers of stakeholders across multiple functions, as well as management of direct reports will be a big plus.
• Literacy in Bahasa Malaysia, and other dialects will also be a plus (on top of English, which is a requirement).