SEM Specialist

Job Description

• Develop and execute data-driven PPC campaigns across various platforms.
• Conducting thorough keyword research to identify high-volume, relevant keywords.
• Crafting compelling ad copy that resonates with target audiences and drives clicks.
• Developing and optimizing landing pages to ensure a seamless user experience and high conversion rates.
• Managing campaign budgets effectively and allocating resources for optimal performance.
• Tracking key performance indicators (KPIs) such as impressions, clicks, conversions, and cost-per-acquisition (CPA).
• Analyzing campaign data to identify areas for improvement, such as ad copy variations, landing page adjustments, and keyword targeting.

Minimum Qualifications

• Minimum 2 years of experience in PPC/SEM campaign management.
• Minimum 3 years of experience in digital marketing with a strong focus on PPC/SEM.
• Excellent communication skills.
• Ability to clearly present cokills, both written and verbal complex campaign data and insights to stakeholders.
• Strong understanding of major paid advertising platforms.
• Proficient in using Google Analytics for campaign performance measurement and reporting.