Philippines landscape
Job Post
dreamcareerbuilder.com

Digital Marketing Analyst

MAQ Talent Solutions Inc. Posted: 3 Month
Flag job 🏴

Description:

Qualifications:

·         Graduate of a Bachelor’s Degree preferably with MBA

·         Overall experience of 2 to 5 years with experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.).

·         Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

·         Experience of working in South East Asia / with South East Asian clients

·         Managing full spectrum of Marketing program execution from strategy definition to technical delivery

·         Designing interventions to drive customer acquisition / customer engagement

·         Monitoring trends, analyzing data, to optimize marketing campaigns

·         Exposure to analytical and data visualization tools

·         Developing business case for campaign strategies, technology solutions

·         Developing / supporting development of martech platform technology

·         Must be creative, innovative and be able to work in a fast-paced environment with the ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques

·         Work Location: Manila, WFH and may travel outside PH

·         Work Schedule: Flexible, Must support/mirror working hours for the supported Market Unit or other business area

Responsibilities:

 

·          Extensive experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.). Ability to conduct behavior analysis to define and optimize campaigns with proficiency at end to end channel management

·          Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

·          Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Google Marketing platform, Google Ads, Linked In Ads, Facebook Ads and other paid media/ organic marketing tools and platforms

·          Ability to define data requirements, and use the relevant insights for campaign and strategy optimization

·          Perform multivariant experiments and A/B testing with clear rationale and defined outcomes for each experiment

·          Ability to understand and analyze customer behavior to better plan and optimize campaigns so as to define requirements and plans across marketing channels, messaging 

·          Ongoing optimization and agile approach to campaigns from the perspective of modifying budget, channel mix, creative requirements etc.

·          Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore

·          Ability to establish and build on working relationships effectively

·          Able to calculate and simulate impact of leads generated through digital channel and quantify channel ROI

·          Collaborate with Tele sales and Feet on Street teams to understand campaign leads performance and make in-flight adjustments based on feedbacks

 

 

 

 

Join our high-performing team and enjoy these benefits:

 

·         Be part of one of the biggest and most stable organization in the world

·         Healthcare Insurance (HMO) & Life Insurance coverage from day 1 of employment

·         Expanded maternity leave up to 120 days*

·         Flexible Working Arrangements

·         Employee Stock Purchase Plan

·         Healthy and Encouraging Work Environment

·         Allowances

·         Loyalty, Christmas Gift, Inclusion and Diversity Benefits

·         Night Differential

·         Retirement Plan


Flag job 🏴
Similar Jobs: Healthcare Support Professional, Customer Service Specialist, Front-End developer.