DIGITAL MARKETING OFFICER

·         Manage overall Digital Platforms such as Website and Social Media accounts like Facebook, Instagram, TikTok, YouTube, and other Online Channels that may emerge from time to time.

·         Write clear and compelling copy/caption for materials, schedule posts based on target and preferred audience, engage with the community.

·         Measure initiatives using analytics tools to help understand consumer behavior in the digital landscape.

·         Strategize and conceptualize content for digital platforms that is apt and relevant based on the current marketing and consumer behavior trends.

·         Coordinate with Key Opinion Leaders (KOLs) for product posting, seeding, and other activities to improve brand awareness, trust, and trial.

·         Collaborate with both external and internal teams to create digital and advertising content.

·         Other digital activities that may require from time to time.