· Manage overall Digital Platforms such as Website and Social Media accounts like Facebook, Instagram, TikTok, YouTube, and other Online Channels that may emerge from time to time.
· Write clear and compelling copy/caption for materials, schedule posts based on target and preferred audience, engage with the community.
· Measure initiatives using analytics tools to help understand consumer behavior in the digital landscape.
· Strategize and conceptualize content for digital platforms that is apt and relevant based on the current marketing and consumer behavior trends.
· Coordinate with Key Opinion Leaders (KOLs) for product posting, seeding, and other activities to improve brand awareness, trust, and trial.
· Collaborate with both external and internal teams to create digital and advertising content.
· Other digital activities that may require from time to time.