Content Strategist

Performing exhaustive research to gain in- depth knowledge of all customer personas

Performing extensive research and analysis on consumer thoughts and trends 

Creating specifications and content appropriate for the brand's customer personas

Strategizing content pillars and sub pillars 

Planning the editorial calendar and content proposition 

Collaborating with content management teams to implement strategy 

Overseeing writing style and for all content

Developing content governance guidelines for tone, style and voice of all content, and ensuring they are followed

Developing Editorial Strategy, so content is consistent across all delivery platforms

Conducting periodic content audits 

Ensuring that content strategy meets business objectives 

Strategizing and improving content delivery promotion 

Analyzing content marketing strategy to evaluate it's working or not 

Delivering quality writing pieces that appeal to our audiences, attract customers and boosts brand awareness

Participate in planning and strategizing for inbound marketing campaign execution include content, content schedule, platforms and measurement

Submit daily accomplishment report.