BuzzFeed Social Media Copywriter - 100% Remote

We are looking for a Social Media Copywriter to interact with our customers and promote our products and services on social networks.

Social Media Copywriter responsibilities include updating our social media pages, responding to followers and tracking user engagement. To be successful in this role, you should have excellent web content writing skills and experience advertising on multiple social networks.

Ultimately, you will ensure we maintain a strong online voice and brand consistent with our marketing goals.

"We need someone with an unusual personality, someone who thinks wickedly, thinks differently, thinks outside the box. This rule applies to someone who can create disruptive eye-catching content and eye-catching headlines that everyone will look at at least once without really needing to know whether they want to go deep into the content or not. We need someone who has worked with Buzzfeed TMZ (or something similar), which has an almost outrageous way of creating content, like disruptive content."

Responsibilities

• Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
• You will create exciting content daily - videos, graphics, memes, buzzfeed/TMZ, and copy for posts on TikTok, Twitter, Facebook, Instagram, and LinkedIn.
• Optimize social media posts (language, tone, message) based on our target audience’s behaviors (videos to YouTube shorts, TikTok, IG Reels, Twitter, LinkedIn)
• Select appealing images and videos to complement text
• Update our social media pages with compelling company news
• Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
• Track and report on social media insights (traffic, engagement, shares, conversion rates)
• Apply advertising techniques to boost brand awareness, like promotions and competitions
• Respond to questions and comments on our social media pages in a timely and accurate manner
• Network with clients and industry professionals

Requirements and skills

• Proven work experience as a Social Media Copywriter or similar role
• Hands-on experience using various social media platforms to advertise
• Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
• Familiarity with online paid advertising
• Ability to deliver creative web content (text, image and video)
• Excellent communication skills
• BSc in Marketing, Communications or relevant field
• A portfolio of applicable outputs.