Key Responsibilities:
· Develop and execute comprehensive sales and marketing strategies to increase brand awareness, market share, and revenue.
· Lead, mentor, and manage a team of sales and marketing professionals, providing guidance, coaching, and performance feedback.
· Analyze market trends, customer preferences, and competitive activities to identify opportunities for growth and innovation.
· Collaborate with the technical education team to ensure alignment between product offerings and customer needs.
· Plan and oversee marketing campaigns, including online and offline channels, such as social media, email marketing, events, and advertising.
· Monitor and report on the effectiveness of sales and marketing campaigns, making data-driven adjustments as needed.
· Build and maintain strong relationships with key clients, partners, and stakeholders to foster business development and customer retention.
· Develop and manage the sales and marketing budget, allocating resources effectively to achieve desired outcomes.
· Stay up-to-date with industry developments and best practices to ensure the company remains competitive and ahead of market trends.
· Prepare regular reports and presentations for senior management, outlining sales and marketing performance, forecasts, and recommendations.
Requirements:
· Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
· 3-5 years of experience in leading the sales and marketing team, with a proven track record of driving revenue growth.
· Strong understanding of market dynamics, consumer behavior, and industry trends.
· Excellent communication, negotiation, and interpersonal skills.
· Proficiency in using marketing tools and analytics platforms.
· Demonstrated ability to think creatively and strategically to solve complex business challenges.
· Strong analytical skills with the ability to interpret data and draw actionable insights.
· Proven leadership skills with the ability to motivate and inspire a team.