Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST

Role and Responsibilities:
 - Manage the digital activities for a portfolio of clients across all online channels.
 - Monitoring and reporting performance of traffic, rankings, conversions and other trends.
 - Daily monitoring of campaign management of paid social and/or search campaigns including monitoring account and campaign performance, troubleshooting issues and identifying new opportunities.
 - Generate leads for a portfolio of clients across all online channels.
 - Think creatively with the team to ensure all activities undertaken are aligned with your client's business goals.
 - Performs research and undertake strategic planning for paid social and organic search campaigns.
 - Review existing clients and uncover new opportunities.
 - Communicate with team, and management on strategy/project development, timelines, and results.
 - Collaborating with other teams to improve your overall strategies for your clients.
 - Track campaign performances and take corrective actions where required
 - Make data-driven recommendations for landing pages and site copy to increase conversions and performance.
 - Analyzing trends to make data-driven decisions.
 - Perform keyword research in coordination with ROI objectives
 - Perform audience research to develop new campaigns ideas for PPC and contextual channels.
 - Develop innovative strategies to increase lead volume, decrease cost per acquisition
 - Analyze key perfomance data (top of funnel to bottom) within managed PPC channels to Analyze and optimize the volume, behavior and cost efficiency of individual campaigns and channels.
 - Report and present results of marketing activities undertaken
 - Help develop new processes to improve team output
 - Support the account management and sale teams.

Email your resume/cv to debbie(at)thrivenow(dot)ph

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